Only few coops/micro and small enterprises have the capacity to develop an clear and comprehensive vision and a strategy document guiding decision-making and operations. Still, their marketing skills are very limited. Marketing and sales need specialized approaches which take into consideration the institution’s capacity to connect directly with regional and international markets and even in its own local market.
We support small businesses and cooperatives to develop the needed capacity to continuously create and sustain market linkages.
Accumulative marketing can take different shapes and approaches, including linkages with exporters and clusters and even establishing a joint platform of marketing among SMEs.